CRM & Email Marketing Manager

    Location City of London/Hybrid Working

    Contract Permanent

    Salary To £6,000

    Ref FM1805

    CRM Database & Email Marketing Manager – brand new role to develop the firm’s use of CRM and email marketing in prestigious global law firm. EMEA remit.

     

    This major global law firm has a great culture where innovation thrives. It is investing heavily in marketing technology and is looking for a CRM Manager to drive best practice around CRM.

     

    In this CRM & Email Marketing Manager role, you will be responsible for promoting the use of marketing systems across the EMEA region.

     

    On a day-to-day basis, the role will involve:

     

    • Taking the lead on queries around the CRM database (LexisNexis InterAction)
    • Overseeing the development and maintenance of the CRM database;
    • Developing best practice around use of the database and upskilling the marketing team on use of the database;
    • Running monthly reports and analytics;
    • Working on email campaigns, using Vuture;
    • Developing ways to improve segmentation and better targeting;
    • Improving ROI and reporting.

     

    You will have solid experience in CRM databases and marketing automation, ideally gained within a professional services environment. You will be commercially minded with strong organisational skills.

     

    If you are interested in applying for this role, please contact Frosso Miltiadou at frosso@anthemconsulting.co.uk or call her on 07976 659 170.

     

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