CRM Database Manager

    Location City of London - Hybrid Working

    Contract Permanent

    Salary To £60,000 + bonus and benefits

    Ref FM1644

    The CRM Manager job is a leadership role in international boutique law firm managing the firm’s CRM database (LexiNexis InterAction) and marketing systems. International remit. Hybrid working.

    This international boutique law firm is going through a major strategic change and as such this will be a really exciting time to join the marketing and business development function.  This CRM Manager role will lead on the management of the firm’s CRM Database (LexisNexis InterAction) and Vuture (e-marketing).

    Responsibilities will include:

    • Developing the firm’s CRM strategy in line with the firm’s objectives;
    • Create and implement a plan to promote best practice around CRM;
    • Change management – educating the firm around the importance of the utilising the CRM database;
    • Encouraging the use of the CRM database including training and support;
    • Researching and implementing improvements and enhancements;
    • Employ data and reporting to underpin strategic decisions;
    • Using Vuture to support on email campaigns, events and mailings;
    • Work with the global IT team to develop CRM in the global regions.
    • Potentially working on large-scale database projects;

    This role requires a candidate that meets the following requirements:

    • Proven track record of working with CRM system (Ideally InterAction) within professional services;
    • Understanding how CRM underpins business development strategy;
    • Ability to influence and promote the use of the CRM system in a global organisation;
    • Knowledge of CRM integrated, web-based marketing technology platforms.

    To apply for this role, fill out the application form below or send your CV to Frosso Miltiadou at frosso@anthemconsulting.co.uk or call on 07976 659 170.

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